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Celebrity Endorsement Contracts Gone Bad
Movie stars and famous athletes are everywhere. Not only do we depend on them for entertainment, but we subconsciously depend on them to tell us what kind of gum to chew, what to eat and drink, what kind of razor to use, and even where to rent a car.
Many celebrities are able to fund their lavish lifestyle thanks, in large part, to paid endorsement contracts. All kinds of businesses recruit the help of famous names and faces to sell their product or service. However, many a celebrity has learned the hard way that their fame does not make the invincible. When they break a law, or even just do something a company deems unacceptable, celebrities are vulnerable to losing their spokesperson status and a portion of their income.
There are few people who don't remember Tiger Woods' recent problems. The golf super star's affairs were made public earlier this year by media everywhere, and hardcore fans and even people who didn't know a thing about golf, were shocked to find out Woods' wholesome, rolemodel image wasn't all it was thought to be. Although Woods apologized, he lost endorsement deals (or was not given the opportunity to resign them) with Gatorade and AT and Accenture had to scrap an entire campaign based around Woods.
Procter Gamble's Gillette, Tag Heuer, and LVMH Moet Hennessy Louis Vuitton didn't completely drop Tiger, but they did shift the focus of their campaigns away from him. Nike and Electronic Arts Inc. continued to include Woods in their campaigns. It is estimated that Woods lost about $12 billion after his affairs hit the news.
Kobe Bryant and Nutella and McDonalds
When Kobe Bryant got in trouble with the law, he damaged not just his image, but two major endorsement deals. In 2003, Nutella, made by Ferrero, let the basketball hero's contract expire when a hotel maid in Colorado accused Bryant of sexual assault. Then, in 2004, Bryant's contract with McDonald's was not renewed. Although Bryant made a public apology and settled the assault case out of court, he lost endorsement agreements with two major businesses.
In 1989 Madonna came out with her infamous music video for "Like a Prayer" that offended many with its controversial religious imagery, including burning crosses, and lost her chance to advertise for Pepsi. The popular soda company cancelled its television commercials featuring Madonna after viewers were confusing the spot with the music video and were upset with Pepsi's apparent approval of its contents. In fact, The American Family Association started a boycott of Pepsi products, but later ended it. Olympian and hero to many in the swimming world, Michael Phelps had an excellent reputation. Fans were glued to their television sets as they watched him swim laps up and down pools and win 14 Olympic gold medals, more than any other Olympian. However, America's love affair with Phelps cooled down when pictures of the athlete smoking a marijuana pipe hit the press. Kellogg's had an endorsement deal with the star, but decided not to extend it,[url=http://www.sport.fr/sponsoring/uggpascher.html]ugg pas cher[/url], most likely due to Phelp's drug issues.
After the incident, Phelps was not given financial support from USA Swimming, or allowed to compete, for three months due, not to a violation of rules, but because the organization didn't believe Phelps was fit to be a role model. However, Speedo, Omega, and Visa all continued their relationship with Phelps. Simpson trial, full of car chases and gloves. The wellknown football player and broadcaster was almost equally as well known for the Hertz commercials he stared in, beginning in the 70's. When Simpson was accused of domestic abuse, Hertz ended their contract with him in 1992.
Two years later, Simpson was tried for murdering his wife Nicole Brown Simpson and Ronald Goldman. The trial was drawn out and the country was fascinated by the details of the case and the often controversial developments. Hertz was probably grateful it no longer had a contract with Simpson when he was tried for double murder.
Kate Moss and Chanel, Burberry, and H
Kate Moss, the extremely wellknown English beauty, is a successful model who has been featured on more than 300 magazine covers. Making millions every year, Moss has been in lots of advertising campaigns and is known for her relationships with other famous people. However, even money and connections can't save a celebrity caught snorting cocaine.
In 2005, the Daily Mirror printed pictures of Moss using the drug with her former boyfriend. When the story came out, Chanel decided not to renew its endorsement contract with the model after it was scheduled to end a month later and Burberry cancelled a planned ad campaign that featured Moss. H originally stood by Moss when she apologized to its marketing chief, but later ended the relationship over fears the fall out would harm their image as a company that supports drug prevention and who works with the Mentor Foundation.
When tennis player Martina Hingis sued Tacchini in 2001 (an Italian shoe and tennis gear business) she came out on the bottom both when the case was dismissed and she lost her endorsement deal with the company. The extremely accomplished Swiss athlete wore Tacchini shoes for four years as the company's main celebrity endorser, then filed a lawsuit against the same company, claiming the shoes caused chronic foot problems.
What's a company to do when it is sued by one of it's endorsers? Drop the celebrity of course. Tacchini filed for bankruptcy in 2007 and then a year later, the remaining parts of the business where bought by a businessman in Hong Kong.
Michael Vick and Nike, AirTran Airways, CocaCola, and Kraft Foods
Animal rights activists and football enthusiasts alike were disappointed in Michael Vick when he was accused of conspiring to run an interstate dogfighting operation in 2007. The day after the iconic player pleaded not guilty to the charges, Nike stopped selling Vickcentric merchandise (as did Reebok) and suspended his contract without pay. When Vick eventually pleaded guilty Nike ended the endorsement deal. Interestingly enough, after Vick served a 20month sentence, Nike picked him up as a celebrity endorser again in 2009.
But wasn't all the football star had to deal with. Also in 2007, Airtran Airways didn't renew Vick's endorsement contract when it expired. It's unclear whether the relationship came to an end over the dogfighting incident or one of Vick's other questionable situations like when he made obscene gestures to fans or when airport security found suspicious material in a water bottle.
After Vick's scrape with the law, CocaCola also chose not to renew their contract with the athlete but stated the decision to end the PowerAde campaign featuring Vick was made a few years before the incident occurred. Kraft Foods also didn't renew their endorsement contract with Vick, for unknown reasons.
If you were to ask Brown "Got Endorsements?" The answer would be no. In 2009, the singing sensation Chris Brown was arrested for assaulting his girlfriend and fellow singer Rihanna. This prompted the Milk Processor Education Program to discontinue their Chris Brown "Got Milk?" ads and a radio station in Cleveland stopped playing his tunes. While Wrigley did say Brown deserved due process in the proceedings, they stopped running their Doubleming ads featuring the R artist.
The worlds of business and advertising are full of exciting situations including celebrity endorsements. My Colleges and Careersis an excellent source of information on careers in the industry, what they entail, and how to get started.

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April 24, 2011 at noon, Xiao Ningxin and others will be cheating device to another hotel. On the same day at fifteen forty in the afternoon, the police rushed to another hotel,[link widoczny dla zalogowanych], the ongoing cheating Hu Junming,[link widoczny dla zalogowanych], Zheng and Lin mou. On the afternoon of the same day, Liu Jun in the examination examination, be examiner found that the cheating equipment which is transferred to the public security organ.
said the court,[link widoczny dla zalogowanych], Xiao Ningxin,[link widoczny dla zalogowanych], Hu Junming, Wan Zhengjia, Liu Jun ignored the laws of the country, with the wireless transmission equipment transmitted through candid camera, illegally obtaining state secrets, the crime of illegally obtaining state secrets charges. Xiao Ningxin, Hu Junming played a leading role in a joint crime, the Department of principal; Wan Zhengjia, Liu Jun in the common crime, the auxiliary function, accomplice, shall be given a lighter punishment according to law. Xiao Ningxin after the incident, the initiative to the public security organ to surrender, and >
August 29, 2011, defendant Xiao Ningxin take the initiative to the public security organs to.
the morning of April 24,[link widoczny dla zalogowanych], 2011, Xiao Ningxin,[link widoczny dla zalogowanych], Hu Junming, Wan Zhengjia and others in the hotel room, the radio transmission device, radio equipment and camera equipment installed in the Liu Jun and other candidates, and teach the use method. Then Liu Jun entered the examination room, on 2011 in Jiangxi province civil service exam to take pictures, and by the transmission device to carry out. Zheng Jia and Hu et al. Riding a black car parked in the vicinity of the examination room, test photographs in the car received Liu Jun sent out the examination, and the photos into the U disk U disk, then by hand will be sent to the hotel room by June Ming Li, Hu et al do. Make answer, again to buy the answer is to participate in the examination room candidates through the walkie talkies and other equipment transfer. Xiao Ningxin, Hu Junming also asked Chen Moumou, Lin, Liu et al in the examination room door for pay attention to whether the radio monitoring vehicle patrol,[link widoczny dla zalogowanych], and promptly notify the responsible for receiving test photos of people in the car.
April 22,[link widoczny dla zalogowanych], 2011, Xiao Ningxin, Hu Junming, Wan Zhengjia et al. Carrying of cheating in the exam with equipment to Jiujiang. Xiao Ningxin was mustered candidates Liu Jun and Chen Moumou, Liu x, Hu,[link widoczny dla zalogowanych], Lin et al to participate in the civil service exam cheating activities.
four youth together after sale public exam answer on this business, but who knows those who violate the criminal law each receive punishment. In December 6th, Jiujiang Xunyang District People's court to the crime of illegally obtaining state secrets sentenced Xiao Ningxin to eight months in prison, Hu Junming was sentenced to nine months,[link widoczny dla zalogowanych], are home to prison for six months,[link widoczny dla zalogowanych], Liu Jun detention for three months. The first is the Jiujiang court of illegally obtaining state secrets cases.
by the court found: 2010, Xiao Ningxin and Hu Junming in the chatting,[link widoczny dla zalogowanych], learned that Hu Junming can provide the answer in the civil service exam, then in his classmates Chen Moumou and Liu, Hu et al contacts said can help candidates through the civil service examination. After Chen Moumou, Liu is such and such, Hu found in Jiangxi province in 2011 to buy the civil service exam answer candidates, then contact with Xiao Ningxin.
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At present, the center opened a total of children's painting, calligraphy, dancing, chess, 27 training classes. Activity center classes can not only enrich the youth outside activities and amateur life, but also cultivate hobbies and personality, enhance their innovation spirit and practice ability.

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Zhang Yuanjun from the tree "the egg&quot,[link widoczny dla zalogowanych];
in order to avoid the hens lay eggs in the tree, Zhang Yuanjun put the lower branches are cut off, but the hens see lower branches are gone, went to the high nest, the more cutting branches, egg is much higher, but under,[link widoczny dla zalogowanych], Zhang Yuanjun had to accommodate these as the hen, the hens in the tree builds a nest removed, specially bought many baskets,[link widoczny dla zalogowanych], hanging in the fir tree, let the hens when the litter basket. This trick really effective, the hens are glad not to have to sweat to oneself to build nests, are joyfully to the basket lay eggs. So, Zhang Yuanjun every move a ladder, climbed up the tree "pick eggs".
tree "pick" down the egg, it is different from the other egg, egg white, egg yolk and thick, taste good. The market,[link widoczny dla zalogowanych], ordinary egg every sell 0.4 ~ 0.5 yuan, while Zhang Yuanjun's egg every sell 1 yuan,[link widoczny dla zalogowanych], still in short supply.

Jiujiang newspaper reporter Cao Chengping photo coverage: General chicken is on the ground a henhouse laying eggs, but Ruichang city Guilin street Zhang Yuanjun chickens are in the tree lay eggs. 24 day, reporters came to Zhang Yuanjun in the chicken Da Tang Cun Guilin Street four Fangshan ecological field, witnessed the chicken interesting situation to lay their eggs in the tree.
into the chicken, duck and fir forest communities, a crowing sound, duck shout the calls of geese, the scene is very spectacular. Zhang Yuanjun tells a reporter, the mountains scattered raised more than 3000 chickens, and 100 ducks and geese. The reporter sees,[link widoczny dla zalogowanych], cedar hung many baskets,[link widoczny dla zalogowanych], basket less lying a two hens, many lying four or five hens lay eggs, they are. Zhang Yuanjun said with a smile, from 2006 onwards, the hens began to lay eggs in the tree. Perhaps these chicken grew up in the mountains of backyard sake, untamed,[link widoczny dla zalogowanych], to ride a good nest,[link widoczny dla zalogowanych], they do not lay eggs, but like a tree to lay eggs. The hens himself in the branches on a simple nest,[link widoczny dla zalogowanych], and then put the eggs in the nest. Some hens nest technology is superb, the nest five or six meters above the ground the treetops,[link widoczny dla zalogowanych], let Zhang Yuanjun have to hope the egg sigh; also nest technology poor hen, they take a few rotten leaves grass you, became a nest egg, even can not live, the next will drop one,[link widoczny dla zalogowanych], let Zhang Yuanjun know.
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At present, the center opened a total of children's painting, calligraphy, dancing, chess, 27 training classes. Activity center classes can not only enrich the youth outside activities and amateur life, but also cultivate hobbies and personality, enhance their innovation spirit and practice ability.

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flood rescue team members and the village person in charge on the territory of possible geological disaster area of investigation and detection timing,[link widoczny dla zalogowanych], and timely report to the survey results,[link widoczny dla zalogowanych], the disaster information forecast possible. At the same time on the 5 small type II reservoir of key investigation,[link widoczny dla zalogowanych], the geological hazard, reinforce,[link widoczny dla zalogowanych], diversion and other preventive measures,[link widoczny dla zalogowanych], promptly eliminate hidden dangers,[link widoczny dla zalogowanych], to avoid the disaster. (Zhou Jinhua)
to do a solid job of flood control work,[link widoczny dla zalogowanych], minimize the losses caused by geological disasters, Mount Holyoke County Fu Qiao Zhen to take active measures, investigation of geological hazard, reinforce the reservoir, to ensure that people's lives and property from damage.
The town of
Fu Qiao Zhen established the flood control and flood rescue teams leading group,[link widoczny dla zalogowanych], formulate plans for geological disaster prevention,[link widoczny dla zalogowanych], to further clarify the flood control tasks and responsibilities. Released to the masses of geological disasters,[link widoczny dla zalogowanych], geological disasters that card hedge and self rescue method understand the paper,[link widoczny dla zalogowanych], strengthen the education of disaster prevention of geological hazard around the people, and set up warning signs in the disaster areas,[link widoczny dla zalogowanych], do a good job at the key risks avoidance work.
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